Dogged’s Code


Dogged’s Code … Never forget lessons you’ve learn the hard way.


  1. Persistence is everything; nothing else even comes close.
  2. Be a “Pragomist” … optimistic about your business in a pragmatic way.
  3. Small Biz succeeds in spite of government, not because of it.
  4. No one will ever care more about your business than you do.
  5. Big business is not your friend.
  6. Respect the power of self fulfilling prophecies.
  7. Try to anticipate the unintended consequences of any action.
  8. Every problem is not a crisis; rank them to maintain control.
  9. Always remember: It’s not the gross, it’s the net!
  10. Never apologize for or feel embarrassed by any success you’ve earned.