Archive for May, 2013

WHY GOLF REALLY FAILS TO GROW

During over 20 years within the golf industry I have read scores of articles analyzing golfs lack of growth. I have also witnessed countless programs designed solely to recruit new players of every age and demographic. The one constant is that all of the effort and money is being expended by those who have a vested interested in the game; primarily a financial interest. It’s certainly not hard to understand why equipment makers, golf retailers and course owners have been the driving force and why they might be puzzled by how little their efforts seem to be paying off. One culprit may well be our insistence upon viewing the issue from top down. While the keepers and merchants of the game debate what might be wrong, how they should address the problems and what results they expect; no one is making an in depth effort to find out how prospective and current players really see golf. Read more…

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